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	<title>Watchification &#187; honda</title>
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		<title>Cog</title>
		<link>http://watchification.com/2008/02/17/cog/</link>
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		<pubDate>Sun, 17 Feb 2008 23:32:36 +0000</pubDate>
		<dc:creator>roo</dc:creator>
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		<category><![CDATA[advert]]></category>
		<category><![CDATA[cog]]></category>
		<category><![CDATA[honda]]></category>

		<guid isPermaLink="false">http://watchification.com/?p=11</guid>
		<description><![CDATA[Despite hating commercial-riddled television, there are some adverts I really like. The Cog ad for Honda is one of the best things to ever grace the small screen. And not just because Russell (another Watchification contributor) was involved in making it happen. In fact, he&#8217;d probably tut at me for mentioning it at all, but [...]]]></description>
			<content:encoded><![CDATA[<p>Despite hating commercial-riddled television, there are some adverts I really  like. The Cog ad for Honda is one of the best things to ever grace the small  screen. And not just because Russell (another Watchification contributor) was  involved in making it happen.</p>
<p>In fact, he&#8217;d probably tut at me for  mentioning it at all, but I know that a couple of years ago he posed the  question about <a href="http://russelldavies.typepad.com/planning/2006/01/building_a_long.html">a  long tail for ads</a>. I wonder if YouTube is already becoming that.</p>
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